CISO/Security Vendor Relationship Podcast (Hacking Media Production Podcast)
Discussions, tips, and debates from security practitioners and vendors on how to work better together to improve security for themselves and everyone else.

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Hacking Media Production Podcast
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Syndication

PRLeads' Dan Janal and I discuss creative techniques for ebook promotion through traditional media, social media, and paid media.

Direct download: HMP_DanJanal_PromotingEbook_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 10:27am PST

Interview with Shel Holtz about the not so strange concept of choosing to use fiction in your content marketing efforts.

Direct download: HMP_ShelHoltz_FictionContentMarketing_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 11:09am PST

Interview with Dan Janal, President of PR Leads, on how best to use his journalist-source matchmaking service to improve your chances of being quoted.

Direct download: HMP_DanJanal_RespondingToJournalists_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 9:17am PST

Interview with Ed O'Keefe, Editor-in-Chief of NowThis News, an original news service designed specifically for viewing on mobile audiences, and shared via social media.

Direct download: HMP_EdOKeefe_NowThisNews-MobileVideo_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 4:16pm PST

For gadget review site Ubergizmo, coverage at CES is critical. They must publish on average 100 posts a day about product announcements and reviews. It's a tough job that takes a lot of coordination and very little sleep.

Direct download: HMP_Ubergizmo_100Posts_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 3:46pm PST

Storify co-founder, Burt Herman, on ways journalists, marketers, and political groups have been using his product to collect and publish information from the Web. sparkmediasolutions.com, sparkminute.com

Direct download: HMP_BurtHerman_FrankenStories_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 4:55pm PST

Interview with Rooftop Media CEO, Will Rogers, on publishing topical comedy video content before anyone else.

Direct download: HMP_WillRogers_DailyVideoShow_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 12:55pm PST

Tips from the cast of the podcast Good Job Brain on how to write and produce entertaining trivia games.

Direct download: HMP_GoodJobBrain_TriviaGames_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 4:20pm PST

Bobbie Johnson launches a new online magazine that bucks the trend of high volume crappy content and aims to just produce one fantastic article every single month and charge people to read it. For more sparkminute.com and sparkmediasolutions.com

Direct download: HMP_BobbieJohnson_PaidTextContent_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 7:48pm PST

Tim Schmoyer of Video Creators and ReelSEO offers excellent advice on using YouTube annotations and building your YouTube audience.

Direct download: HMP_TimSchmoyer_BuildingYouTubeAudience_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 2:00pm PST

Interview with Christopher Null on launching a new film review site, Film Racket, in an incredibly crowded space of other film review sites.

Direct download: HMP_ChristopherNull_CrowdedContentSites_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 2:54pm PST

Drew Keller of StoryGuide offers some tips on quickly shooting elements of an interview-based video to get all the aspects of the story you need.

Direct download: HMP_DrewKeller_VideoSequencing_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 8:32pm PST

Marshall Kirkpatrick, former co-editor of ReadWriteWeb offers some amazing hacks on how to be the first to get and report on the hottest news stories.

For all past episodes visit sparkminute.com


Revision3 CEO Jim Louderback discusses ways to work with your audience to generate more Web content and strengthen your relationship with your audience.

Direct download: HMP_JimLouderback_BuildingAudience_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 4:28pm PST

Interview with Jamie Wright of Lekker Media on how he works with companies to create funny videos that they love, but most other people won't get.

Direct download: HMP_JamieWright_CorporateComedy_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 11:39am PST

Cameron Rambert of the contesting firm, The Studio Dreams, offers up some advice on running a contest to solicit ideas, articles, photos, and videos for you to publish on your site or use for business development.

Direct download: HMP_CameronRambert_Contents_Content_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 4:57pm PST

Conversations with event producers Surj Patel and Clare Ryan of GigaOM Events of what makes a great speaker pitch, and what doesn't.

Direct download: HMP_SurjPatel_ClareRyan_PitchSpeakers_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 8:45pm PST

TIME Magazine Editor at Large Harry McCracken shares some tricks on how to dig through the history of Google Patents to find new and really popular stories.

Direct download: HMP_HarryMcCracken_GooglePatents_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 10:12pm PST

Photographer Michael O'Donnell of ZatPhoto discusses his techniques for sharing his professional photos in real time at live events over social media.

Direct download: HMP_MichaelODonnell_SocialMediaPhoto_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 9:53pm PST

Conversation with TIME Magazine Tech Editor at Large Harry McCracken on the absurdly poor press releases he gets. We discuss what makes a press release laughably bad, and how to avoid being the butt of journalists' jokes. Episode includes all the elements to include/not include in a press release that will catch a journalist's attention instead of their mockery.

Direct download: HMP_HarryMcCracken_LaughFreePitches_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 1:25pm PST

Retrevo's Gadgetology research reports consistently unveil fascinating behavior about our use and knowledge of technology. Andrew Eisner reveals the secret to Retrevo's incredibly successful reports that are consistently picked up by multiple media outlets.

Direct download: HMP_AndrewEisner_ResearchReports_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 10:55am PST

Crowdsourcing Tools for Cheaper and Better Production

How can you use the wisdom and talent of the crowd to create cheaper and better content? Patrick Kearney of You Kids Today podcast talks about how he used crowdsourcing tools to build his podcast.

Direct download: HMP_PatrickKearney_Crowdsourcing_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 1:45pm PST