Conversation with TIME Magazine Tech Editor at Large Harry McCracken on the absurdly poor press releases he gets. We discuss what makes a press release laughably bad, and how to avoid being the butt of journalists' jokes. Episode includes all the elements to include/not include in a press release that will catch a journalist's attention instead of their mockery.

Retrevo's Gadgetology research reports consistently unveil fascinating behavior about our use and knowledge of technology. Andrew Eisner reveals the secret to Retrevo's incredibly successful reports that are consistently picked up by multiple media outlets.

How can you use the wisdom and talent of the crowd to create cheaper and better content? Patrick Kearney of You Kids Today podcast talks about how he used crowdsourcing tools to build his podcast.