Sun, 27 January 2013
Conversation with TIME Magazine Tech Editor at Large Harry McCracken on the absurdly poor press releases he gets. We discuss what makes a press release laughably bad, and how to avoid being the butt of journalists' jokes. Episode includes all the elements to include/not include in a press release that will catch a journalist's attention instead of their mockery.
Direct download: HMP_HarryMcCracken_LaughFreePitches_FINAL.mp3
Category:Hacking Media Production Podcast -- posted at: 1:25pm PDT |